UNICEF deputy regional director for Europe Mr Hans Olsen

UNICEF deputy regional director for Europe Mr Hans Olsen opens the launch at UNICEF headquarters in Geneva

At the launch it was displayed how the initiative kicked off with speeches from British and Irish ministers, the head of UNICEF along with Cormac McCann director of sport development for the Belfast City council who travelled with the team. Also a video link with a message from the Belfast Lord Mayor backing the launch. BBC's Michael Appleton, freelance producer for about face media was also present. Many world kickboxing figureheads jetted in to attend the launch, WKN world president Stephane Cabrera, Corsican Andrelli Tousaint and top Scottish promoter Mr Albert Ross lend their support.